Brand Kit · v1 · Internal Reference
The canonical brand reference. Logo, palette, type, voice, UI. What stays constant when everything else changes.
01 · Identity
Heart Industry is built from one wordmark in three lockups. The heart glyph replaces the A. Red lives only there. Everything else is black, off-white, or one of the neutrals between them.
HertIndustry
HertIndustry
HertIndustry
Clearspace
Minimum clearspace around the mark equals the cap height of "H." Never crowd, never overlap.
Heart construction
SVG glyph. Width 0.95em, height 1.15em (taller than the letters). Negative margin-inline of 0.04em pulls it tight against E and R. Lives at :root level as inline SVG.
Wordmark face
Baron Neue 900 for HEART. Inter 600, wide tracked, for INDUSTRY. The two are a lockup — never typeset separately as headlines.
The red
The heart glyph is the only place red appears as solid colour on the mark. Never colourise HEART. Never alter the red hex.
Backgrounds
Mark works on Ink (default), Paper (light card), or Charcoal (subdued). Never on photography — use a contained colour panel.
Minimum size
Wordmark stops being legible below 80px wide. Below that, use the favicon-sized stamp variant (PNG) instead.
02 · Palette
Disciplined palette. Red is the only saturated colour in the system — it earns its presence by being the only thing in red. Black and off-white set the field; the greys layer surfaces.
Red
#FF3131
rgb(255, 49, 49)
Brand · Accent
Ink
#0B0B0E
rgb(11, 11, 14)
Primary ground
Paper
#FAFAF7
rgb(250, 250, 247)
Light ground · Text on dark
Paper Warm
#F2EFEA
rgb(242, 239, 234)
Layered light cards
Ink Elevated
#1D1D24
rgb(29, 29, 36)
Layered dark surfaces
Ink Line
#2A2A33
rgb(42, 42, 51)
Borders · Dividers (dark)
Stone
#6B6B73
rgb(107, 107, 115)
Mid-grey · Secondary text
Mist
#B8B8C0
rgb(184, 184, 192)
Tertiary text on dark
03 · Type
Baron Neue for the brand mark. Bricolage Grotesque for display headings and large display moments. Inter for everything that needs to be read at body and medium sizes. No mixing — each tier has a clear job.
Tier 1 · The Mark
Hert Industry
Tier 2a · Display Mega
Industrial form.
Handmade heart.
Tier 2b · Display Medium
Four players. Three voices. Every great era.
Tier 3a · Body Lead
Heart Industry is what happens when four of Scotland's most-booked session musicians stop sessioning and start a band. A lead vocalist out front, a guitarist and bass player who both sing harmonies, and a drummer holding it all together.
Tier 3b · Body
Members have played with Hipsway, KT Tunstall, Horse, and Bjorn Again. The Heart Industry live set runs from Bowie to Sabrina Carpenter — built for full rooms and full nights.
Tier 4 · Eyebrow / Micro
Edinburgh · Covers · Four-piece
04 · Voice
Heart Industry talks like a working musician who has nothing to prove. Short sentences. Strong nouns. No marketing-speak. Read every line out loud before publishing.
Do
Don't
05 · UI
Two buttons. Two background grounds. Subtle interaction states. Click feels like decision, not novelty.
Buttons · Dark ground
Buttons · Light ground
Divider
Red bar, 56×3px, marks section breaks above eyebrows.
Chips
Weddings Corporate Private Festivals06 · Motion
Elite brand sites restrain motion. No scroll-jacking. No parallax. No animated reveals. The page is still — the type and photography do the work. Three permitted transitions, that's it.
Hover lift
Buttons and cards translate up 2–3px on hover. Subtle, confident, never bouncy.
160ms ease-outArrow shift
→ arrows nudge 3px on button hover. Reinforces the click direction without distracting.
160ms ease-outHeader opacity
Nav background fades in once page scrolls past 4px. Never re-disappears.
280ms ease-out07 · Application
The brand kit extends to posters, social, email, merch, print. The wordmark stays consistent; the surrounding system (palette, type, voice) carries the brand across formats.
Website
Single-page brand site at heartindustry.band. Dark-led. Patricia portrait full-bleed hero. Sections: Band, Catalogue, Live, Booking.
Poster
Black ground. Wordmark vertical on left edge. Venue logo top centre. Photo right column. Date in red. Setlist tease bottom. Reference: Binkies sample · 16 Apr 2026.
Social
Facebook + future Instagram. Wordmark on ink ground. Photography in monochrome + red accent. Captions in Inter, hashtags restrained.
Email / EPK
Booking emails route [email protected]. EPK PDF carries the wordmark, palette, type hierarchy. Same brand kit, print register.